ICF strengthens collaborations ahead of the 2024 season

ICF Strengthens Global Partnerships for 2024 Season

The International Canoe Federation has announced an array of new and reinforced partnerships in preparation for its 2024 season. These agreements build upon existing relationships with companies like Braca-sport, Dansprint, Nelo, and Plastex. Several new entities are joining as Gold-level partners, including Hangzhou Kayford Branding Company, Hua Ao Boats, Ironmaster, Osah Drypak, and Peishing. Furthermore, the federation continues its strategic alliances with industry giants Alibaba and Deloitte. Prowave and Sports Camps have elevated their commitment to Silver-level partners, while Anjana Marine Sports and the Peace and Sport Foundation maintain their ongoing support.

Stuart Roach, the ICF's Global Director of Growth and Communications, emphasized the mutual benefits of these collaborations. He stated, "The ICF's commitment to fostering a unified global paddle sports community offers an excellent platform for partner brands to engage with an enthusiastic audience, all connected by their passion for the sport." Roach added that these partnerships enable the ICF to "invest in sharing our athletes' inspiring journeys through top-tier global television broadcasts, truly establishing Canoe Sport as a worldwide phenomenon."

Expanding Reach in Asia and Beyond

These crucial collaborations underscore the global expansion of paddle sports, with Asia experiencing significant growth across various ICF disciplines. This trend is evident in the ICF's agreements with four Chinese firms based in Hangzhou: Kayford Branding Company, Hua Ao Boats, Ironmaster, and Peishing. All four...

[go to the magazine: paddleworldwide]

Continue with the original post:
https://paddleworldwide.com/news/icf-announces-new-partnerships-2024-season