ICF confirms renewal of multiple commercial sponsors ahead of 2025 season

The International Canoe Federation is pleased to announce the renewal of several key commercial partnerships ahead of the 2025 season. Reaffirming strong relationships with leading brands, the ICF believes the extension of these long-standing collaborations will continue to drive mutual growth and visibility across the paddle sports industry. “The renewed agreement from our partners underlines the continued confidence in the ICF's vision and the new Fit For Future Evolution strategy,” said Stuart Roach, Global Director of Growth and Communications for the ICF. “The Paris 2024 Olympic Games showcased our growing impact within the sports industry and with the support of our partners, we are more confident than ever that we can improve on that as we enter the next Olympic cycle. “We want to ensure our partners, and their stories are resonated around the world.” Boat manufacturers and Gold-level partners Braca-sport, Dansprint, Nelo, and Plastex have all agreed to extend their agreements. Silver-level partners Sport Camps, Prowave, and Jantex are also on board until 2026 along with Bronze-level partner Hody. “Nelo is very happy to renew this partnership with the ICF,” Nelo Chief Executive Andre Santos said. “We feel like a part of the canoeing family; we want to contribute not just financially but with changes and initiatives that can make our sport more accessible, more competitive and more fun!” “We’re really happy to be renewing our partnership with ICF. It’s been a great journey working together to support athletes and grow the sport,” Dansprint Chief Executive Ole Scales said. “We value the relationship we’ve built and are excited to see what we can achieve together in the future.” “We first signed with ICF in 2012. Renewing our partnership is a recognition that it is crucial for our growth strategy and very important to cement the position we have achieved as a global brand,” Jan Rusnak, founder of Jantex, said. The ICF would also like to extend our heartfelt...

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